Of the 94 accounts with Keytruda sales, only 22 accounts also have market potential from brick, and thus have estimated market potential.
Explore the estimated market potential of these 22 accounts.
Note that Pareto accounts are the accounts that make up 80% of our total estimated market potential.
Explore the trade-off between the anticipated effort and the value of these 22 accounts.
Effort is the total calculated calls based on the HCP's class in the previous S&T.
Note that estimated market potential is log-transformed for visual purposes only. Please hover on the points to see the actual estimated market potential of the account.
Notice how 1 of the accounts above have 0 anticipated effort (REACH = 0). This is because these accounts have no identified Onco HCPs in our system:
| Account Brick Code | Account Type | Account MDM ID | Account Name | Sales | Sales from HCP | Total Sales | Category based on Total Sales | Estimated Market Potential | Category based on Estimated Market Potential | Included in Current Config |
|---|---|---|---|---|---|---|---|---|---|---|
| 70034 | Private Hospitals | 16253 | The Medical City - Pasig City | 844417.5 | 0.0 | 844417.5 | MIDDLE SALES | 2096719.590068 | MIDDLE POTENTIAL | N |
Notice how 10 of the accounts above have Php 0 estimated market potential. This is because despite having sales, these accounts have Php 0 market potential from its brick:
| Account Brick Code | Account Type | Account MDM ID | Account Name | Total Sales | Account Sales % | Total Market Potential of Brick | Estimated Market Potential | Included in Current Config |
|---|---|---|---|---|---|---|---|---|
| 12032 | Private Hospitals | 21278 | St Frances Cabrini Medical Center | 281472.5 | 100.0 | 0.0 | 0.0 | Y |
| 25022 | Private Hospitals | 12131 | Chong Hua Hospital Mandaue & Cancer - Mandaue City | 2533252.53 | 21.18 | 0.0 | 0.0 | Y |
| 25022 | Private Hospitals | 39806 | University Of Cebu Medical Center | 9429328.75 | 78.82 | 0.0 | 0.0 | Y |
| 25044 | Private Hospitals | 36994 | Chong Hua Hospital | 5910922.5 | 100.0 | 0.0 | 0.0 | Y |
| 27012 | Drug/Proprietary Store | 10947 | Metro Davao Medical Research Center | 23643690.0 | 100.0 | 0.0 | 0.0 | Y |
| 27016 | Government Hospitals | 20281 | Southern Philippines Medical Center | 703681.25 | 100.0 | 0.0 | 0.0 | Y |
| 27064 | Private Hospitals | 25034 | San Pedro Hospital | 281472.5 | 100.0 | 0.0 | 0.0 | Y |
| 47074 | Private Hospitals | 18068 | Chinese General Hospital | 25599923.84 | 100.0 | 0.0 | 0.0 | Y |
| 66044 | Private Hospitals | 16620 | Mother Teresa Of Calcutta Medical Center | 703681.25 | 100.0 | 0.0 | 0.0 | Y |
| 72144 | Private Hospitals | 2676 | Delos Santos Medical Center - Quezon City | 4010983.17 | 100.0 | 0.0 | 0.0 | Y |