Explore the Identified Eligible 22 Accounts

Of the 94 accounts with Keytruda sales, only 22 accounts also have market potential from brick, and thus have estimated market potential.

Explore the estimated market potential of these 22 accounts.
Note that Pareto accounts are the accounts that make up 80% of our total estimated market potential.

Explore the trade-off between the anticipated effort and the value of these 22 accounts.
Effort is the total calculated calls based on the HCP's class in the previous S&T.
Note that estimated market potential is log-transformed for visual purposes only. Please hover on the points to see the actual estimated market potential of the account.

Notice how 1 of the accounts above have 0 anticipated effort (REACH = 0). This is because these accounts have no identified Onco HCPs in our system:

Account Brick Code Account Type Account MDM ID Account Name Sales Sales from HCP Total Sales Category based on Total Sales Estimated Market Potential Category based on Estimated Market Potential Included in Current Config

70034 Private Hospitals 16253 The Medical City - Pasig City 844417.5 0.0 844417.5 MIDDLE SALES 2096719.590068 MIDDLE POTENTIAL N

Account Brick Code	Account Type	Account MDM ID	Account Name	Sales	Sales from HCP	Total Sales	Category based on Total Sales	Estimated Market Potential	Category based on Estimated Market Potential	Included in Current Config
70034	Private Hospitals	16253	The Medical City - Pasig City	844417.5	0.0	844417.5	MIDDLE SALES	2096719.590068	MIDDLE POTENTIAL	N

Notice how 10 of the accounts above have Php 0 estimated market potential. This is because despite having sales, these accounts have Php 0 market potential from its brick:

Account Brick Code Account Type Account MDM ID Account Name Total Sales Account Sales % Total Market Potential of Brick Estimated Market Potential Included in Current Config

12032 Private Hospitals 21278 St Frances Cabrini Medical Center 281472.5 100.0 0.0 0.0 Y

25022 Private Hospitals 12131 Chong Hua Hospital Mandaue & Cancer - Mandaue City 2533252.53 21.18 0.0 0.0 Y

25022 Private Hospitals 39806 University Of Cebu Medical Center 9429328.75 78.82 0.0 0.0 Y

25044 Private Hospitals 36994 Chong Hua Hospital 5910922.5 100.0 0.0 0.0 Y

27012 Drug/Proprietary Store 10947 Metro Davao Medical Research Center 23643690.0 100.0 0.0 0.0 Y

27016 Government Hospitals 20281 Southern Philippines Medical Center 703681.25 100.0 0.0 0.0 Y

27064 Private Hospitals 25034 San Pedro Hospital 281472.5 100.0 0.0 0.0 Y

47074 Private Hospitals 18068 Chinese General Hospital 25599923.84 100.0 0.0 0.0 Y

66044 Private Hospitals 16620 Mother Teresa Of Calcutta Medical Center 703681.25 100.0 0.0 0.0 Y

72144 Private Hospitals 2676 Delos Santos Medical Center - Quezon City 4010983.17 100.0 0.0 0.0 Y

Account Brick Code	Account Type	Account MDM ID	Account Name	Total Sales	Account Sales %	Included in Current Config
12032	Private Hospitals	21278	St Frances Cabrini Medical Center	281472.5	100.0	Y
25022	Private Hospitals	12131	Chong Hua Hospital Mandaue & Cancer - Mandaue City	2533252.53	21.18	Y
25022	Private Hospitals	39806	University Of Cebu Medical Center	9429328.75	78.82	Y
25044	Private Hospitals	36994	Chong Hua Hospital	5910922.5	100.0	Y
27012	Drug/Proprietary Store	10947	Metro Davao Medical Research Center	23643690.0	100.0	Y
27016	Government Hospitals	20281	Southern Philippines Medical Center	703681.25	100.0	Y
27064	Private Hospitals	25034	San Pedro Hospital	281472.5	100.0	Y
47074	Private Hospitals	18068	Chinese General Hospital	25599923.84	100.0	Y
66044	Private Hospitals	16620	Mother Teresa Of Calcutta Medical Center	703681.25	100.0	Y
72144	Private Hospitals	2676	Delos Santos Medical Center - Quezon City	4010983.17	100.0	Y